In later agency roles I took on more central positions within organisations. Leading creative teams, working directly with clients, shaping briefs and guiding design work from early concepts through to delivery. A key part of this was aligning client goals, user needs and technical constraints into a clear direction for the team.

I currently lead design at Pace, a highly technical Physical Identity and Access Management platform used by enterprise organisations with 50,000+ identities. My focus is turning complex permission models and multi-role workflows into clear, confident product experiences. At Pace, I work closely with product and engineering from early exploration through to implementation.

Part of that work is elevating design's role itself: from a final execution step to a strategic voice in what gets built, at Pace and increasingly across Nedap.

I started my career at design agencies working on visual identities, branding and typography. That period shaped how I approach design today: with a strong focus on detail, consistency and building systems that hold up over time.

From there I moved into digital design, shifting from visual design to interfaces and interaction. Working closely with developers became a natural part of the process, pushing me to think about structure, usability and realisation from the start. That's where my interest in UX and product design took shape.